Why Trust Us
Trust starts with proof. Our recommendations are built on verified certifications, transparent math, and clear trade‑offs—so you can check our work and decide with confidence.
Who’s behind the guidance
- Water Quality Scientist: Interprets CCRs and well lab results; validates NSF/ANSI claims and explains what each standard does (and doesn’t) cover.
- Environmental Systems Analyst: Models plastic and water savings, RO recovery, and lifecycle impacts to cut waste without sacrificing safety.
- Licensed Installer & Trainer: Reality‑checks flow, pressure, fittings, and renter‑friendly installs so your setup works on day one.
- Data & Testing Lead: Builds or specifies test rigs, tracks performance to end‑of‑life, and ensures apples‑to‑apples comparisons.
- Health Communications Editor: Translates technical jargon into plain language for families, caregivers, and immune‑compromised readers.
How we earn (and protect) your trust
- Certification‑first: We confirm claims against official listings and link to sources where possible.
- Cost and waste clarity: We publish true cost‑per‑gallon and waste estimates (cartridge mass, RO recovery) over 1–5 years.
- Independence: No paid placements. Affiliate links never determine coverage or rankings; see our Editorial Policy.
- Admit limits: If data is missing or uncertain, we label it and explain the risks.
What you can expect in every guide
- A direct mapping from your city report or well test to relevant filter categories and certifications
- Side‑by‑side comparisons that show certified reduction, flow impact, maintenance cadence, cost‑per‑gallon, and waste footprint
- Clear install paths for owners and renters—with options to grow (add UV, PFAS filtration, softening, or whole‑home) as needs change
We know safe water is personal. Our job is to make the science practical, the costs predictable, and the choices transparent—so you can pick once, install once, and drink confidently.